Tupperware, the end of an era
I've just heard that Tupperware has filed for bankruptcy. To be honest, I thought this had happened a long time ago. When was the last time I saw someone proudly displaying their newly purchased boxes of this brand? I confess it's been a long time. Nowadays there is a wide range of excellent quality containers that compete on equal terms with Tupperware products and have significantly lower costs.
With catalogs containing an incredible number of different sizes and colors and a sales system based on social interaction, Tupperware is an iconic brand of the 1960s American lifestyle. The consumer dream of the queen-of-the-household woman, surrounded by flowery prints, frills and pastel tones, who made the kitchen her kingdom. What could be better than having a beautiful and expensive container in your pantry for every possible need?
But today kitchens have shrunk. The pantry space where the boxes were stored has been incorporated into the living room. Leftovers from made-to-order meals go to waste. We live in the world of delivery, where women have neither the time nor the space to cook. They have had to go in search of work, because marriage is no longer until death do them part. Besides, let's face it, plastic containers should be a thing of the past in a world that is fighting environmental pollution.
The company says that its crisis began in 2019, when there was the Chinese lockdown due to Covid, the war in Ukraine and the crisis in the supply of plastic resin. Its bankruptcy affects more than 5,500 employees in 41 countries and its more than 460,000 freelance salespeople.
Translated with DeepL.com (free version)
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